Yêu cầu của ngành học Internet Marketing

Có khá nhiều người quan tâm hoặc đã và đang theo học Internet Marketing đều có chung thắc mắc như sau: Một người học Internet Marketing cần học những yếu tố nào và cần những tố chất gì?
yeu-cau-nganh-hoc-internet-marketing

 Internetmarketing.inet.vn xin đưa ra câu trả lời các bạn có thể tham khảo: 

    Làm Internet Marketing không chỉ ngồi xây dựng trang web mà là dựa trên website có sẵn, cần tối ưu lại để phục vụ cho việc quảng bá tốt nhất hoặc xây dựng chiến lược thiết kế lại trang web cho phù hợp với định hướng Internet Marketing.

    Nhiệm vụ chính của người làm Internet Marketing là quảng bá thương hiệu, giới thiệu sản phẩm công ty trên môi trường internet, sử dụng website là nơi chứa những thông điệp cần quảng bá.

    Yêu cầu cho nghành học Internet Marketing cần có kiến thức marketing truyền thống, có kiến thức cơ bản về internet và đặc biệt là niềm đam mê internet, kinh doanh, sáng tạo và nếu bạn có tầm nhìn là một lợi thế để phát huy tốt nhất khi thực hiện các chiến dịch Internet Marketing.

    Riêng về Internet Marketing thì bạn cần phải có am hiểu về kỹ thuật thì mới phát huy được hết khả năng, do đó bạn cần kết hợp giữa các công cụ Internet Marketing (kỹ thuật) và kiến thức marketing, tất cả được đào tạo trong chương trình học Internet Marketing.

    Các nội dung cần học:
    -- Tổng quan kiến thức Internet Marketing
    -- Tầm quan trọng của Website, Blog, Microsite
    -- Social Media Marketing
    -- SEO  - Tối ưu hóa website với bộ máy tìm kiếm Google, Yahoo,...
    -- Google Adwords - Quảng bá sản phẩm bằng hình thức PPC
    -- Email Marketing
    -- Mobile Marketing
    -- Quản trị khách hàng
    -- Công cụ đo lường hiệu quả
    ==>> Bạn tham khảo thêm vềkhóa học Chuyên viên Internet Marketing để biết những học phần của khóa học.

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